How to back up
family photos.
Back up family photos with the 3-2-1 rule: keep three copies of every photo that matters (the original and two backups), on two different kinds of storage, with one copy kept away from your home. Then check the copies once a year and move them to new storage every few years, because no drive, disc or account lasts forever.
US-CERT, the American government’s computer emergency team, recommends the rule to everyone from home users to security professionals, and cites a 2009 handbook for photographers, Peter Krogh’s The DAM Book, as the source.
One copy is a photo. Three copies is a plan.
What is the 3-2-1 backup rule?
Three copies, because any one copy can fail. Two kinds of storage, which in US-CERT’s words protects “against different types of hazards”. One copy off-site, because a fire, flood or burglary takes everything in the building. If your photos are still scattered, start with our guide to organising family photos.
Copy one: your working library.
The photos on your computer, or in the photo library you use every day.
Copy two: a drive at home.
An external hard drive you copy everything to, kept somewhere cool and dry. US-CERT advises disconnecting removable drives once the backup is finished.
Copy three: away from home.
A cloud backup service, or a second drive kept at a relative’s house. The Library of Congress advises storing copies as far apart as practical, so one disaster does not take every copy.
Photos like this one, from the family of Ancestorii’s founder, cannot be taken again. That is the whole case for three copies.

Which storage should you use?
Use more than one kind. Each has a weakness the others cover.
External hard drives. Plenty of space for the money. The Oral History Society notes that expert advice now favours several external hard drives over CDs and DVDs for long-term storage.
Cloud backup. Off-site by design. The New York State Archives suggests an online service for a second set of backups, but warns that services can go out of business or change their terms.
Discs. Fine as an extra copy. The New York State Archives recommends gold CD-R and DVD-R discs, and advises against rewritable ones as your main backup.
USB sticks and memory cards. Handy for moving photos between devices, but the same archivists advise against using them as your main backup.
How long do hard drives and discs last?
Nobody can tell you how long your particular drive will last. The New York State Archives puts it plainly: some media remain readable for a long time, others fail within a few years, and there is no certain way to know which you have.
What we do have are failure rates. Backblaze, a cloud storage company that publishes data on the drives in its data centres, recorded an annualised failure rate of 1.36% across 344,196 hard drives in 2025, down from 1.55% in 2024. That is roughly one or two failures for every hundred drives running for a year. Low, but not zero.
Discs vary even more. The Canadian Conservation Institute estimates that recordable discs last anywhere from a couple of years to more than 200, depending on the type: on average 10 to 20 years for a typical silver DVD-R, 5 to 10 years for most recordable Blu-ray discs, and over 100 years for the best gold CD-Rs. Ignore its advice on choosing, recording, handling and storing discs, and one can fail in as little as 2 to 10 years. Our guide to how long photos last covers prints too.
Why one cloud account isn’t a backup plan.
iCloud Photos and Google Photos are very good at keeping your library the same on every device, which is exactly why they are not a second copy. Apple says that when you delete photos on one device, they are deleted everywhere you use iCloud Photos, and after 30 days in Recently Deleted they are gone for good. Google says a backed-up photo deleted in Google Photos is removed from every device with backup turned on. Apple even tells you to keep backup copies of your library, because iCloud Photos is not duplicated in your iCloud backup.
Accounts come with rules, too:
Google includes up to 15 GB per account. Over that, you can’t back up new photos to Google Photos, and content can become eligible for deletion after two years over quota.
Google can delete a personal account that has been inactive across Google for at least two years.
If an Android phone isn’t used for 57 days, its Google backup is erased, except the photos and videos already in Google Photos.
Apple gives 5 GB free. Its terms let it delete data over your limit after 30 days’ notice, and an iPhone’s iCloud backups if it hasn’t backed up for 180 days.
None of this makes the cloud a bad idea. It makes it one copy, not the plan. US-CERT adds a quieter risk: backups that update themselves can silently copy corruption or malware from the original files to the backup, which is a good reason for at least one copy that does not update automatically.
How often should you check your backups?
Check once a year and refresh every three to five years. The Library of Congress recommends checking your photos at least once a year to make sure you can still read them, and making new copies every five years or when needed. The New York State Archives suggests copying files from older media to newer media every three to five years, because the risk of failure rises with each year that passes.
The yearly check can be quick: plug in each drive and open a handful of photos from different years, confirm the cloud backup ran recently, add the year’s new photos to every copy, and note the date.
Who else should know where the photos are?
A perfect backup that only one person can find is not much use to the family. The Library of Congress suggests putting a copy of your photo inventory with your important papers in a secure place. Write down where each copy is and which accounts hold photos, and tell at least one other person.
Apple lets you add a Legacy Contact, who can request access to your Apple Account data after your death, including photos and device backups. Google’s Inactive Account Manager lets you choose up to 10 people to receive data from your account if it becomes inactive. Our guide to what happens to your photos when you die goes further.
Where Ancestorii fits, and where it doesn’t.
Ancestorii is not a backup service, and it shouldn’t be treated as one. It is where your family’s chosen photos live with their stories, dates and voices, in a private space everyone you invite can see and add to. Storing photos and keeping them are different jobs, as our guide to living libraries and digital vaults explains.
It can be one more place your best photos are kept, off your own devices. But keep your full set of originals in your own 3-2-1 backups: iPhone HEIC photos are converted to JPEG when they upload, so the copy in Ancestorii is not the original file, and each plan has a file-size allowance (20 MB per file on Free, 10 GB on Premium).
Storage is one shared pool for the family: 1 GB on the Free plan and 100 GB on Premium, which costs £3.99 a month per family, paid monthly. If you stop Premium, nothing is deleted: everything stays viewable, and only new uploads beyond the Free limits stop. See pricing for details.
Frequently asked questions.
What is the 3-2-1 backup rule for photos?
Is Google Photos or iCloud a backup?
How long do external hard drives last?
Are DVDs a good way to store photos?
How often should I check my photo backups?
Sources
- US-CERT (now CISA) · Data Backup Options (2012)
- Library of Congress · Digital Photos: Personal Archiving (accessed October 2026)
- New York State Archives · Digital Media (accessed October 2026)
- Backblaze · Backblaze Publishes 2025 Drive Stats Report (12 February 2026)
- Canadian Conservation Institute · Longevity of Recordable CDs, DVDs and Blu-rays (CCI Notes 19/1) (2019)
- Oral History Society · Equipment: choosing the right equipment (accessed October 2026)
- Apple Support · Set up and use iCloud Photos (21 September 2026)
- Apple · iCloud (accessed October 2026)
- Apple · iCloud Terms and Conditions (last revised 14 September 2026)
- Google One Help · How your Google storage works (accessed October 2026)
- Google Photos Help · Delete photos and videos (accessed October 2026)
- Google One Help · Back up your device (accessed October 2026)
- Google Account Help · Inactive Google Account Policy (accessed October 2026)
- Apple Support · How to add a Legacy Contact for your Apple Account (22 September 2026)
- Google Account Help · About Inactive Account Manager (accessed October 2026)